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Industry Insider – The Essential Ingredients of a Successful Kindle Career

13 July @ 14:00 - 15:00 BST

Virtual Event Virtual Event

How can authors find success on Kindle? What is involved in the process?

Louise Ross, international best-selling crime author, whose career has been based on the Kindle platform, and Darren Hardy, UK Manager of Kindle Direct Publishing, discuss the essential ingredients for a successful Kindle career. Chaired by Margaret Skea, historical fiction author and member of the SoA Management Committee.

Who is this session for?

This event will be of interest to anyone intending to publish via the Kindle platform, whether as a career choice from the start, or as an author wishing to re-release backlist titles or titles with less commercial appeal for a traditional publisher.

What will this session cover?

  • Product
  • Genre
  • Author branding
  • Series v. standalone
  • Release schedule
  • Backlist titles


  • Welcome and introductions by Margaret Skea (5 mins) 
  • Panel discussions with Darren Hardy and Louise Ross (30 mins) 
  • Questions from the audience (20 mins) 
  • Summary and closing comments from Margaret Skea (5 mins) 

Send us your questions in advance

If you would like to send questions in advance, email sjackson@societyofauthors.org  with ‘Successful Kindle Career’ in the subject header. We will prioritise questions sent in advance and try to answer as many as we can from the audience on the day.

SoA @ Home Fundraising Bookshop

Browse our virtual Bookshop.org and Blackwell’s stores featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty.

The line-up

Darren Hardy – Amazon UK

Darren Hardy has worked in the UK books industry for 28 years. He joined the Amazon Books team in 2004 and is currently Manager for UK Author and Editorial Programmes, covering areas including Kindle Direct Publishing and the Amazon Literary Partnership programme.


Louise Ross – Novelist

Louise Ross’ debut novel, Holy Island, released in 2015 through the Amazon KDP platform, became an instant international bestseller. A further 17 novels have taken the Amazon UK #1 slot and have sold more than 5.5 million copies worldwide. Through her imprint, Dark Skies Publishing, Louise sponsors philanthropic initiatives supporting literacy, education and the arts in the north east of England.  


Margaret Skea (Chair) – Author

Margaret Skea is an award-winning author of five historical novels and one published collection of short stories. She is particularly interested in the twin challenges of bringing relatively unknown historical characters out of the shadows and providing an authentic ‘you are there’ experience for the reader.

Twitter: @margaretskea1 | Website: margaretskea.com


Book your place using the registration form below.

SoA Members: FREE

All SoA @ Home industry insider events are free but, if you can afford it, we recommend a minimum £5 donation to the Authors’ Contingency Fund to help us support authors facing financial hardship during the health crisis. DONATE HERE

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Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


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20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.




13 July
14:00 - 15:00 BST
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Sophia A Jackson