Professional Development – Canva Workshop
21 February @ 10:00 - 11:30 GMT
One of the challenges of promoting yourself and your book is the need for strong, eye-catching imagery to use in your marketing. Canva is an excellent tool for creating simple but impactful images without needing to be a professional designer. This session will be a walkthrough of how to use Canva to create images that you can use to promote yourself and your books on social media and other marketing.
Kelly Weekes is not a designer, but she has been using Canva to create her own social media images, and images for her clients, for some time, and will use this session to show you how she does that. It is designed for beginners starting out in using Canva.
- Welcome, introductions and housekeeping from Lilly Brend-Fish – SoA, Events and Outreach Assistant (3 mins)
- Presentation by Kelly Weekes (60 mins)
- Comfort break (5 mins)
- Q&A with audience – moderated by Lilly Brend-Fish (20 mins)
- Summary and closing comments (2 mins)
Who is this workshop for?
- Authors who want to create their own images to use in their marketing, particularly their social media activity
- Authors who find that a lack of imagery is what is holding them back in their marketing
- Although Canva can be used to design most types of images, this session will not include how to use Canva to design book covers
What will this workshop cover?
- What makes a great marketing image
- An introduction to the key features of Canva
- A walk through of how to create social media and other marketing images
- How to upload your own images and create designs incorporating them
- How to use Canva templates
- The difference between Canva free version and Canva Pro paid version
Send us your questions in advance
If you would like to send questions in advance, email [email protected] with ‘Canva Workshop’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.
SoA @ Home Fundraising Bookshop
Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links, a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty.
The Line -up
Kelly Weekes – Social Media Specialist
Kelly Weekes is a Marketing Mentor and Mindset and Confidence Coach for authors. After working in the marketing departments of some of the biggest trade publishers, she now works directly with authors guiding them to promote themselves more effectively, particularly on social media. She is also an accredited coach and supports authors through mindset challenges such as a fear of judgement, procrastination, overwhelm and self-doubt.
Need to know
- Attendees will have the option to turn on the live transcript option to watch with subtitles
- If you require BSL interpretation for this event, please email [email protected]
Before the event
- Once registered, you will be sent a confirmation email with the Zoom link
- If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder
- Please add [email protected] to your Safe Senders list so you receive our confirmation, and reminder emails
During the event
- This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
- This event will be recorded but you won’t be on screen
- This event is 90 minutes
After the event
- Hashtag for this event: #SoAatHome
- You’ll be able to catch the recording on our Vimeo channel
Book your place by using the registration below.
All #SoAatHome events are free but if you can afford to, please consider donating to our Authors’ Contingency Fund and we suggest a minimum donation of £5. The fund is to help professional authors experiencing financial hardship. DONATE HERE
Financial support for authors in need through the health crisis and beyond
Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.
With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.
As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.
So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.
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The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.
Our standard subscription rate is just £26.25 per quarter (£18.50 for students).
As an SoA member, you’ll get:
- Access to all our SoA @ Home Festival events for free
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- A range of member-only discounts, including books, insurance and travel
- And much more.
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