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Professional Development – Instagram for Authors

8 March @ 10:00 - 11:30 GMT

Virtual Event Virtual Event

You didn’t become an author to spend hours promoting yourself on Instagram. Understanding how to use the platform strategically and efficiently will help you to not only promote your work and new releases but forge a relationship with your followers so they become avid fans.

Join Nicole Cotton and Claire Simpson, founders of Social Style Pro, to learn how to use Instagram to promote yourself professionally, sharing your passions, knowledge and personality with your readers.

If you are new to Instagram or have been using a personal account this workshop will introduce you to how to take your account to the next level, increasing your visibility and creating a professional profile.



  • Welcome, introductions and housekeeping from Sophia Jackson, Head of Events, SoA (5 mins)
  • Presentation by Nicole Cotton and Claire SimpsonSocial Style Pro (45 mins)
  • Comfort break (5 mins)
  • Q&A with audience (20 mins)
  • Summary and closing comments (5 mins)

Who is this workshop for?

This session is for anyone who wants to portray themselves as a professional writer on Instagram while also creating an account that authentically speaks to their readership.


What will this workshop cover?

Our training will help you to learn:

  • The different areas of Instagram and how to use them to maximum effect
  • How to create a profile page that reflects you and persuades followers to take action.
  • What ‘Highlights’ are and how to use them
  • How to create a pro post, ensuring you get the most out of every post you publish.
  • How to engage with purpose on Instagram and tips to not get lost down that Instagram rabbit hole!
  • The what, where, how and why of hashtags
  • How to increase your followers on Instagram
  • How to ‘show up’ over 9 squares on Instagram
  • Top tips on posting effectively


Send us your questions in advance

If you would like to send questions in advance, email SJackson@societyofauthors.org with ‘Instagram for Authors – Question’ in the subject header. We will prioritise questions sent in advance and answer as many as we can on the day.

SoA @ Home fundraising bookshop

Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty.


The line-up


Social Style Pro

Social Style Pro is a social media agency specialising in helping business owners and creatives optimise their Instagram accounts and turn followers into loyal customers.

Founded by Nicole Cotton and Claire Simpson in 2018, they have now worked with hundreds of business owners through 1:1 training, workshops and complete social media management.

Website: www.socialstylepro.co.uk  |  Instagram: @socialstylepro


Need to know

Before the event

  • Once registered, you will be sent a confirmation email with the Zoom link
  • If the confirmation email doesn’t arrive in your inbox, please check your junk /spam email folder.
  • Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation, and reminder emails

During the event

  • This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
  • Attendees have the option to turn on the live transcript option
  • This event is 90 minutes.

After the event

  • Hashtag for this event: #SoAatHome



Book your place using the registration form below.

All SoA @ Home Professional Development events are free for members but, if you can afford it, we recommend a minimum £5 donation to the Authors’ Contingency Fund to help us support authors facing financial hardship during the health crisis. DONATE HERE

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Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


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20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.



8 March
10:00 - 11:30 GMT
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Sophia A Jackson