Professional Development – Social Media Strategies for Authors

You’ve decided you want to use social media to build your author brand and promote yourself and your books, but where do you even start?

Before you jump in and start posting, it is important to determine your social media strategy.

What do you want to use social media for? What do you want to achieve? Who should you be talking to and connecting with? What should you talk about? How will you measure whether it’s working or not?

This session will take you through the key steps in creating a social media strategy, so you can plan out your social media activity and feel confident building your social media presence.

Programme

• Welcome, introductions and housekeeping from Lilly Brend-Fish – SoA, Events and Outreach Assistant (5 mins)
• Presentation by Kelly Weekes (45 mins)
• Comfort break (5 mins)
• Q&A with audience – moderated by Lilly Brend-Fish (20 mins)
• Summary and closing comments (5 mins)

Who is this workshop for?

This session will be useful to anyone new to social media, but keen to get started using it to promote themselves and their books. It will also be useful for people with existing profiles looking to build their channels and make a greater impact with their social media activity.

What will this workshop cover?

• Setting your social media objectives
• Which channels should you be on?
• Understanding and defining your target audience and why this is so important
• How to develop a content strategy that fits with you and your brand

Send us your questions in advance

If you would like to send questions in advance, email lbrendfish@societyofauthors.org with ‘Social Media Strategies’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.

SoA @ Home Fundraising Bookshop

Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty.

The line -up

Kelly Weekes – Social Media Specialist

Kelly Weekes is a Marketing Mentor and Mindset and Confidence Coach for authors. After working in the marketing departments of some of the biggest trade publishers, she now works directly with authors guiding them to promote themselves more effectively, particularly on social media. She is also an accredited coach and supports authors through mindset challenges such as a fear of judgement, procrastination, overwhelm and self-doubt.

Newsletter Sign Up | Instagram: @kelly_weekes/ | Twitter: @kelly_weekes

Need to know

Before the event

• Once registered, you will be sent a confirmation email with the Zoom link
• If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder
• Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation, and reminder emails

During the event

• This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
• This event will be recorded but you won’t be on screen
• Attendees have the option to turn on the live transcript option
• This event is 90 minutes

After the event

• Hashtag for this event: #SoAatHome
• You’ll be able to catch the recording on our Vimeo channel

Booking

Book your place by using the registration below.

All #SoAatHome events are free but if you can afford to, please consider donating to our Authors’ Contingency Fund and we suggest a minimum donation of £5. The fund is to help professional authors experiencing financial hardship. DONATE HERE