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Professional Development – The What and Why of Instagram Reels

13 June @ 10:00 - 11:30 BST

Virtual Event Virtual Event

Is the thought of creating video content making you want to crawl into a hole? Creating video content can feel daunting, but we’re here to help you take the plunge and create some Instagram reels!

Social Style Pro will show attendees how to make a basic reel, editing together two pieces of video that you will need to already have on your camera roll. We will send a brief to attendees, a few days prior to the workshop, of what the videos should be. The aim is to create something you can potentially post on your account straight away.



  • Welcome, introductions and housekeeping from Sophia A Jackson – Head of Events, SoA
    (3 mins)
  • Presentation by Social Style Pro (60 mins)
  • Comfort break (5 mins)
  • Q&A with audience (20 mins)
  • Summary and closing comments (2 mins)
  • This event will be moderated by Sophia A Jackson – Head of Events, SoA


Who is this session for?

This workshop is for anyone who feels like their Instagram account is stagnating and wants to inject some fresh energy into their marketing through creating short form video.


What will this session cover?

  • Why reels should be part of your content plan alongside stories and grid posts
  • What makes a great reel vs an ok reel
  • How to make a basic reel
  • Inspiration for reels which are specific to the author/writer niche
  • Attendees will receive a best practice checklist to download and refer back to when they next make a reel.


Send us your questions in advance

If you would like to send questions in advance, email [email protected] with ‘Reels Workshop’ in the subject header. We will prioritise questions sent in advance and answer as many as we can from the audience on the day.


SoA @ Home Fundraising Bookshop

Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links, a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty.


The Line -up

Nicole Cotton and Claire Simpson – Social Style Pro

Nicole Cotton and Claire Simpson, from Social Style Pro, simplify Instagram strategy and help creative business owners optimise their accounts through workshops, 1:1 session, and audits. They also take the load off your shoulders through full social media management.

No tricks and hacks, just honest and realistic advice. You can follow them on Instagram for tips, advice and social media updates.

Instagram: @socialstylepro


Need to know


  • Attendees will have the option to turn on the live transcript to watch with subtitles.
  • If you require BSL interpretation for this event, please email [email protected].

Before the event

  • Once registered, you will be sent a confirmation email with the Zoom link.
  • If the confirmation email doesn’t arrive in your inbox, please check your junk/spam email folder.
  • Please add [email protected] to your Safe Senders list so you receive our confirmation, and reminder emails.
  • We will send a brief to attendees a few days prior to the workshop of what the pre-recorded videos should be.

During the event

  • This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box.
  • This event will be not be recorded due to copyright reasons
  • This event is 90 minutes.

After the event

  • Hashtag for this event: #SoAatHome
  • Attendees will receive a best practice checklist to download and refer back to when they next make a reel



Book your place by using the registration below.

All #SoAatHome events are free but if you can afford to, please consider donating to our Authors’ Contingency Fund and we suggest a minimum donation of £5. The fund is to help professional authors experiencing financial hardship. DONATE HERE


Accordion Content

Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


Accordion Content

20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.



We will send you the Zoom joining details by email.

Please email [email protected] if you do not receive this confirmation.

5 Going


13 June
10:00 - 11:30 BST
Event Category:
Event Tags:




Sophia A Jackson