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Promotion and Publicity for Authors **CANCELLED**

6 June @ 10:30 - 16:30 BST

£18.00 – £69.00

*Due to the ongoing COVID-19 outbreak, we have cancelled all upcoming events. If you have purchased a ticket for this event, you will be issued a full refund. Please see this page for updates.**


Boost your PR toolkit with this day of practical talks and interactive sessions. Learn how to promote yourself with confidence, authority and authenticity to build your brand and reach more readers. Plus, update your author headshot with our professional photographer throughout the day.


10.30am Registration and headshot photography sessions

Pick up your event pack and network with fellow authors over tea and coffee

11am-12pm Spreading the word: generating interest in you and your work with book publicist Jordan Taylor-Jones

How can you use social media effectively to reach new readers? What makes a good author event? Jordan Taylor-Jones will share advice on publicity and best practice for authors when promoting your work. He’ll give insights into the role of book publicist at both small presses and large publishing houses, and what you can expect from the author and publicist relationship.

Jordan Taylor-Jones is a freelance publicist and has worked on publicity and events for Bluemoose Books, Dead Ink Books, Influx Press and Peepal Tree Press.

12-1pm Lunch and headshot photography sessions

Chat to fellow authors over a buffet lunch

1-2.30pm Interview skills: how to present yourself and talk confidently about your work with Anna Caig Communications

This interactive workshop will include some safe, supported interview practice so please come ready to participate.

The interview situation

Why are interviews important for authors? What are the different types of interview and what works well in each? What are the rules of engagement when you work with the media? Anna will explain how good interview skills can be put to use in different modern communications settings from creating your own video content to taking a guest slot on a podcast.

What to say and how to say it

How do you decide what are the most important messages to communicate in an interview situation? How can you best do justice to your work when you potentially have a limited amount of time and feel under pressure? What is the best way to prepare for an interview? Learn practical techniques you can use to convey your messages effectively.


The best way to perform well in an interview is to go in feeling confident. This is often easier said than done! But the best way to feel confident is to practise beforehand. We will create a safe, supportive space to practise the techniques we have discussed in the rest of the session.

Anna Caig has worked in communications for 16 years, specialising in media relations, corporate reputation management and strategic marketing campaigns. By day she is Head of Communications at Sheffield City Council and MA Journalism tutor at The University of Sheffield. By night she writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog Murder Underground Broke The Camel’s Back. Anna works with traditionally, indie and self-published writers to build their brand and spread the work about their work in a way that is authentic to why they create in the first place.

2.30-2.50pm short break and headshot photography sessions

2.50-4.20pm The Reluctant Networker: tips on building connections and expanding your network with Ronke Lawal from Ariatu PR

In this interactive session, Ronke Lawal will offer tips and tactics to improve your confidence and get the most out of networking in literary or publishing spaces in a way that makes it fun, authentic and intentional.

Networking is a great way to raise your profile and build relationships in your professional career. Although we’d all like to think that talent alone will get you to where you want to be, you will also have to build key relationships within the industry to really grow your profile. By building strong networks you can enhance your recognition, strengthen your reputation and open new doors of opportunity for yourself and others.

In this workshop, you’ll learn:

  • Confidence building tricks – how to get over the fear of networking
  • Telling your story – practice pinpointing what makes you unique
  • Relationship building – what makes conversations and connections meaningful
  • Personal branding – discover how having a strong personal brand can impact on your future relationships
  • Social media for networking – use social media effectively to find your tribe

Ronke Lawal, Founder of Ariatu PR, is dedicated to seeing people thrive and succeed. Using over a decade of business experience she gives individuals, creatives and business owners strategic ways to use PR in their own professional, personal or business lives.

Professional photographer Tom Barker will be on hand throughout the day for you to update your author headshot. Take a look at Tom’s work and book your session as a separate ticket below.
Individual five minute sessions available 10.30-11am, 12-1pm, 2.30-2.50, 4.25-5pm.

Any questions? Contact us


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6 June
10:30 - 16:30
£18.00 – £69.00
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Francesca Howell


The International Anthony Burgess Foundation
3 Cambridge Street
Manchester, M1 5BY United Kingdom
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