Loading Events

« All Events

  • This event has passed.

How to sell your writing in interviews with Anna Caig

19 May @ 15:00 - 16:15 BST

From the traditional media interview to a guest slot on a podcast or an online reading, authors are faced with more opportunities than ever before to connect with potential readers. This session will equip you with the skills to reach more readers in a way that feels authentic to your work.

Communications expert Anna Caig delivers this session on interview skills for authors, with a focus on the online opportunities that have become ‘the new normal’ in recent months.

This session will explore the interview situation:

  • Why is it important for authors to develop effective interview skills?
  • What are the different types of interview and what works well in each? What are the rules of engagement when you work with the media?
  • How can good interview skills be put to use in different modern communication settings from creating your own video content, online interviews and readings, to taking on a guest slot on a podcast?

… as well as supporting you to explore what to say and how to say it:

  • How can you decide what are the most important messages to communicate?
  • How can you do justice to your work when you have a limited amount of time and feel under pressure?
  • What is the best way to prepare for an interview?
  • What practical techniques can you use to convey your messages effectively?

Who is this workshop for?

All types of authors (self-published, traditional or indie) who would like to learn how to make the most of a range of interview situations and feel more relaxed and confident in talking about your work.

This event is for SoA members only. Not a member? You can join here.

If you would like to send questions in advance, email Francesca Howell with ‘How to sell your writing in interviews – Question’ in the subject header.

The line-up

Anna Caig has worked in communications for 17 years, specialising in media relations, corporate reputation management and strategic marketing campaigns. She has trained media spokespeople to deliver information in the most challenging and high pressure situations.

Anna now works with traditional, indie and self-published writers, as well as helping creatives in any discipline find a wider audience. Many writers see their work and the marketing of their work as two separate things, but Anna’s approach – described by one writer as ‘how to promote your books with heart and creativity’ – explores how personal branding and marketing can work hand in hand with the inspiration behind the writing process.

Anna tutors on the MA Journalism course at The University of Sheffield and is the former Head of Communications at Sheffield City Council. She writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog, Murder Underground Broke The Camel’s Back.
Website: www.annacaigcomms.co.uk | Twitter: @AnnaCaig


19 May
15:00 - 16:15 BST
Event Category:
Event Tags:
, , ,


Sophia A Jackson