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Virtual Event
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Show Me the Money

19 October @ 14:00 - 15:00 BST

Virtual Event
Image of Candy Gourlay, Shoo Rayner and Steve Anthony for the SoA at Home Festival Autumn / Winter 2020 #SoAatHome

Join us for our first industry insider panel discussion of the autumn/winter SoA @ Home Festival.

Blow those storm clouds away and join us for some blue sky thinking on diversifying your income stream in a Covid-19 landscape. Candy Gourlay (Chair), Steve Antony and Shoo Rayner will lead a wide-ranging discussion.

We’d also like you, the audience, to contribute in advance and on the day. Tell us what is working for you – the new platforms you are exploring, how you maximise your existing income, and how you manage to juggle your craft against paid or commercial work. Let’s pool our resources to inspire each other and find a new way forward.

Please send in your ideas and any question in advance to Jo McCrum with ‘Show Me the Money – idea/question’ in the subject header.


  • 15 minutes: Welcome by Candy Gourlay and general outline of options facing authors before focusing on school visits and residencies including recorded talks – rental and Download To Own
  • 10 minutes: Shoo Rayner – YouTube and digital funding including advertising, Patreon, Kickstarter, Buy Me a Coffee et al
  • 10 minutes: Steve Antony – selling artwork, editorial and commercial illustration, gifting, merchandising and online book launches
    10 minutes: audience participation and questions taking in other concerns such as: reaching new audiences, teaching, mentoring, collecting societies, reissuing your backlist and more.
  • 5 minutes: closing comments by Candy Gourlay

This event is in conjunction with our Children’s Writers & Illustrators Group

What will this session cover?

  • School visits (physical and online – livestream, Download To Own and rental)
  • Digital fundraising
  • Selling gift-packages, artwork and merchandising
  • YouTube channels and much more.

Who is this workshop for?

This session is for all children’s writers and illustrators at any stage of their career. For general inspiration, but particularly those who wish to diversify or consolidate their income streams.

The line-up

Steve Antony – children’s writer and illustrator
Steve has written and illustrator 16 picture books including the Mr Panda series, The Queen Collection and Unplugged. Steve also illustrated Ian Fleming’s Chitty Chitty Bang Bang and Tim Minchin’s When I Grow Up.
Steve is involved with UK literacy charities National Literacy Trust and Beanstalk and is Patron to Swindon Libraries Children’s Reading Services.

Steve Antony’s website | Steve Antony’s Twitter | Steve Antony’s Instagram | Steve Antony’s YouTube

Candy Gourlay (chair) children’s author

Candy Gourlay was born in the Philippines, grew up under a dictatorship and met her husband during a revolution. Her latest novel Bone Talk was shortlisted for the 2019 Costa Prize and the CILIP Carnegie Medal. Candy worked as a web designer at the dawning of the internet and is fascinated by the power and failings of social media.
Candy Gourlay’s website

Shoo Rayner – Award-winning internet pioneer! Shoo has tried everything since the world wide web was invented. He’s had three successful Kickstarter projects (plus one failure and four cancellations!) He has a small but faithful Patreon following and over 350,00 subscribers on YouTube. He has not made his fortune yet.
Shoo Rayner’s website | Shoo Rayner’s YouTube | Shoo Rayner’s Twitter

Any questions? Contact us


Book your place using the registration form below.

All SoA @ Home discussion events are free to everyone but, if you can afford it, we recommend a minimum £5 donation to the Authors’ Contingency Fund to help us support authors facing financial hardship during the health crisis. CLICK HERE TO DONATE

Accordion Content

Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


Accordion Content

20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.



19 October
14:00 - 15:00 BST
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