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SoA in Scotland: Industry Insider – Promoting Yourself and Your Work

18 October @ 18:30 - 20:00 BST

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Panellists Damian Barr and Anna Frame join our chair Heather Parry for the fifth of our SoAis Industry Insider events. This series is designed for new and emerging authors based in Scotland to learn more about the publishing industry and the process of being published.



  • Welcome, introductions and housekeeping from Heather Parry, (2 mins)
  • Panel Discussion with Damian Barr and Anna Frame (60 mins)
  • Q&A with audience (25 mins)
  • Summary and closing comments (3 mins)


Who is this session for?

This session is aimed at new and emerging writers who are looking for a way to learn about the publishing industry and about how to approach writing as a career.


What will this session cover?

In this session, we’ll answer questions like:

  • Should a writer have a public platform before they approach a publisher?
  • What can a writer expect from their publisher in terms of promotion?
  • How do authors and publishers work together to build a platform for the author?
  • How should a writer navigate social media these days?
  • Do authors always need a website?
  • What’s the best way to approach a media interview?
  • Is it ever okay to say no to promotional opportunities?
  • How do you build your author ‘brand’ once you’re published?


Send us your questions in advance

If you would like to send questions in advance, email HParry@societyofauthors.org with ‘Promoting Yourself and Your Work’ in the subject header. We will prioritise questions sent in advance and will answer as many as we can from the audience on the day.


SoA @ Home Fundraising Bookshop

Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty. 


The Line-Up


Damian Barr

Damian Barr is an award-winning writer, broadcaster and journalist. His memoir, Maggie & Me, won Stonewall Writer of the Year and was named Sunday Times Memoir of the Year. His debut novel, You Will Be Safe Here, was shortlisted for six major awards and named a Book of the Year’ in the Observer, Irish Times and The Times. He has written columns for The Times, Sunday Times and Big Issue and hosted ‘Front Row’ and ‘Guide Books’ on BBC Radio 4. Damian brought books back to television with ‘The Big Scottish Book Club’ and he also hosts ‘Shelf Isolation’ on the BBC. He was made a Fellow of the Royal Society of Literature and the Royal Society of Edinburgh and gained his PhD in Creative Writing. He created the Literary Salon in 2008.

Website:  www.damianbarr.com | Twitter: @damian_barr


Anna Frame

Anna Frame is Publicity Director at Canongate, where she has worked for 14 years, having initially started as a Publicity Assistant. Anna has worked on campaigns for a huge range of books from some of our most popular and talented authors, not least Ian Rankin, Amy Liptrot and Alasdair Gray. In 2019, Anna won the Sophie Christopher Publicist of the Year Award.

Website:  www.damianbarr.com | Twitter: @annaframe



Heather Parry – Senior Policy and Liaison Manager for Scotland, Teh Society of Authors

Heather Parry (she/her) is a Glasgow-based writer, editor and publisher. She is the co-founder and Editorial Director of Extra Teeth magazine, co-host of the Teenage Scream podcast and the Scottish Senior Policy & Liaison Manager for the Society of Authors. In 2021 she created the free-access Illustrated Freelancer’s Guide with artist Maria Stoian. Her short stories and nonfiction have been published internationally, and her debut novel, Orpheus Builds a Girl, will be out in October 2022 with Gallic Books.

Website:  www.heatherparry.co.uk | Twitter: @heatherparryuk



About Society of Authors in Scotland (SoAis)

The SoA in Scotland (SoAiS) is a nation group of the Society of Authors. Members with a Scottish postcode are added to the group when they join the SoA. If you have not been added but would like to join this group, please contact us.

We offer a varied calendar of activities organised by a committee of volunteers and a staff coordinator. Group activities are reported in the SoA’s quarterly magazine, The Author.


Need to know

Before the event
  • Once registered, you will be sent a confirmation email with the Zoom link
  • If the confirmation email doesn’t arrive in your inbox, please check your junk /spam email folder
  • Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation, and reminder emails
During the event
  • This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
  • This event will be recorded but you won’t be on screen
  • Attendees have the option to turn on the live transcript option
  • This event is 90 minutes
After the event
  • Hashtag for this event: #SoAatHome
  • You’ll be able to catch the recording on our Vimeo channel



Book your place using the registration form below.

All #SoAatHome events are free but if you can afford to, please consider donating to our Authors’ Contingency Fund and we suggest a minimum donation of £5. The fund is to help professional authors experiencing financial hardship. DONATE HERE


If you are unable to book using the registration box below, please email events@societyofauthors.org with the name and date of the event you’d like to register for and we’ll confirm your place.


Accordion Content

Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


Accordion Content

20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.



We'll send you the Zoom joining details via email.

48 Going


18 October
18:30 - 20:00 BST
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Heather Parry