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SoA in Scotland: Industry Insider – Working with Publishers

6 September @ 18:30 - 20:00 BST

Virtual Event Virtual Event

Panellists Laura Jones and Kay Farrell  join our chair Heather Parry for the fourth of our SoAiS Industry Insider events. This series is designed for new and emerging authors based in Scotland to learn more about the publishing industry and the process of being published. 



  • Welcome, introductions and housekeeping from Heather Parry, (2 mins) 
  • Panel Ddiscussion with Laura Jones and Kay Farrell (40 mins)  
  • Q&A with audience (40 mins)  
  • Summary and closing comments (3 mins) 


Who is this session for?

This session is aimed at new and emerging writers who are looking for a way to learn about the publishing industry and about how to approach writing as a career, as well as established writers who wish to learn more about working with publishers.  


What will this session cover?

  • How does an author go about finding a publisher?  
  • How do smaller presses work directly with authors?  
  • How should a writer submit to an independent press?  
  • How do advances work? 
  • What, other than money, should a writer consider when choosing a publisher?  
  • What does a publisher look for in an author, other than the quality of their book?  
  • How do publishers work with agents? 
  • What does a regular publishing process/schedule look like? 
  • What are the normal things that a writer can expect from their publisher – marketing, events, etc? 
  • What are the normal things that a publisher can expect from their writer – self-promotion, social media activity, etc? 
  • How do you know when an author-publisher relationship is – and isn’t – working? 


Send us your questions in advance

If you would like to send questions in advance, email HParry@societyofauthors.org with ‘Working with Publishers’ in the subject header. We will prioritise questions sent in advance and will answer as many as we can from the audience on the day.


SoA @ Home Fundraising Bookshop

Browse our virtual Bookshop.org store featuring books by authors and speakers taking part in the SoA @ Home Festival. When you make a purchase using our affiliate links a percentage will go to the Authors’ Contingency Fund, providing hardship grants to authors in financial difficulty. 

The Line-Up


Laura Jones – Publisher/Co-Founder at 404 Ink & Interim Publisher at Dead Ink Books  

Laura Jones is the co-founder and Publisher at the award-winning 404 Ink and also works as a book production freelancer for a number of clients such as Bloomsbury, Charco Press, Cipher Press, and many more.  

Website: www.lauraflojo.com | Twitter: @laurafjones 


Kay Farrell – Assistant Publisher at Sandstone Press 

Kay Farrell is Assistant Publisher at Sandstone Press, working across editorial and production. In 2019 she was selected as a Bookseller Rising Star and Saltire Society Emerging Publisher of the Year. In 2021 she was inducted into the Edinburgh Napier University Alumni Hall of Fame. She edits fiction and non-fiction across a range of subjects and is particularly proud of having edited the English-language edition of Celestial Bodies by Jokha Alharthi, which went on to win the Man Booker International Prize. She loves stories of adventurous women and is currently working with Kim Hawes on her memoir, Lipstick and Leather: On the Road with the World’s Most Notorious Rock Stars. 

 Website: www.sandstonepress.com | Twitter: @k_a_farrell 



Heather Parry – Senior Policy and Liaison Manager for Scotland, Teh Society of Authors

Heather Parry (she/her) is a Glasgow-based writer, editor and publisher. She is the co-founder and Editorial Director of Extra Teeth magazine, co-host of the Teenage Scream podcast and the Scottish Senior Policy & Liaison Manager for the Society of Authors. In 2021 she created the free-access Illustrated Freelancer’s Guide with artist Maria Stoian. Her short stories and nonfiction have been published internationally, and her debut novel, Orpheus Builds a Girl, will be out in October 2022 with Gallic Books.

Website:  www.heatherparry.co.uk | Twitter: @heatherparryuk



About Society of Authors in Scotland (SoAis)

The SoA in Scotland (SoAiS) is a nation group of the Society of Authors. Members with a Scottish postcode are added to the group when they join the SoA. If you have not been added but would like to join this group, please contact us.

We offer a varied calendar of activities organised by a committee of volunteers and a staff coordinator. Group activities are reported in the SoA’s quarterly magazine, The Author.


Need to know

Before the event
  • Once registered, you will be sent a confirmation email with the Zoom link
  • If the confirmation email doesn’t arrive in your inbox, please check your junk /spam email folder
  • Please add events@societyofauthors.org to your Safe Senders list so you receive our confirmation, and reminder emails
During the event
  • This online event will take place on Zoom Webinar; you will not be visible on screen but will be able ask questions via the Q&A function or interact via the chat box
  • This event will be recorded but you won’t be on screen
  • Attendees have the option to turn on the live transcript option
  • This event is 90 minutes
After the event
  • Hashtag for this event: #SoAatHome
  • You’ll be able to catch the recording on our Vimeo channel


Book your place using the registration form below.

All SoA @ Home events are free, if you can afford it, we recommend a minimum £5 donation to the Authors’ Contingency Fund to help us support authors facing financial hardship during the health crisis. DONATE HERE

If you are unable to book using the registration box below, please email events@societyofauthors.org with the name and date of the event you’d like to register for and we’ll confirm your place.


Accordion Content

Financial support for authors in need through the health crisis and beyond

Since March 2020, the Authors’ Contingency Fund has distributed over £1 million in small grants to authors facing financial hardship due to COVID-19.

With at least 57% of authors facing financial losses during the pandemic, we have helped people struggling financially due to contractual, employment and event cancellations, others who have lost income due to illness, and others prevented from working because of caring responsibilities.

As the health crisis continues, applications for grants continue to come in, and our emergency funds are running low.

So, if you are in a position to help, please donate via the link below. If you are an author facing financial hardship, please click here to see if we can help.


Accordion Content

20% off your first year with discount code SOAFESTIVAL20

The Society of Authors is the UK’s biggest trade union for authors – representing more than 11,300 writers, illustrators, translators and other creative practitioners.

Our standard subscription rate is just £26.25 per quarter (£18.50 for students).

As an SoA member, you’ll get:

  • Access to all our SoA @ Home Festival events for free
  • Unlimited one-to-one professional advice
  • Membership of our online and real-world professional networks
  • A range of member-only discounts, including books, insurance and travel
  • And much more.



6 September
18:30 - 20:00 BST
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Heather Parry