The use of cookies

How we use text files to help this website work efficiently

Cookies are small text files stored on your computer by websites that you visit. They are used by most websites in order to make them work efficiently, to make controls respond properly and to provide information to the owners of websites or third parties. The cookies stored by our website cannot be used to identify you personally.

When you visit we use Google Analytics to help analyse how our website is used. This analytical tool uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form – for example, how you enter our site, how you navigate through the site, and what information was of interest to you.

The cookies we use identify you only as a number (no other personal information is recorded). The information generated by the cookie about your use of our website (including your IP address) is transmitted to Google in strict confidence and only for the purpose described.

Why we do this

We use the information collected by cookies to help us find out what is most effective about our site, identify ways to improve it and make it more effective.

The SoA will not use (and will not allow any third party to use) the statistical analytics tool to track or to collect any personally-identifiable information of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither the SoA nor Google will link, nor seek to link, an IP address with the identity of a computer user.

Disabling and enabling cookies

If you want to know how to disable the use of cookies on your device, visit Please note that if you turn off the use of cookies on this website, you are likely to find your browsing experience significantly degraded.

Contact us

If you would like to contact the SoA, please email us or call us on 020 3880 2230.