Cookies are small text files stored on your computer by websites that you visit. They are used by most websites in order to make them work efficiently, to make controls respond properly and to provide information to the owners of websites or third parties. The cookies stored by our website cannot be used to identify you personally.
The cookies we use identify you only as a number (no other personal information is recorded). The information generated by the cookie about your use of our website (including your IP address) is transmitted to Google in strict confidence and only for the purpose described.
Why we do this
We use the information collected by cookies to help us find out what is most effective about our site, identify ways to improve it and make it more effective.
The SoA will not use (and will not allow any third party to use) the statistical analytics tool to track or to collect any personally-identifiable information of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither the SoA nor Google will link, nor seek to link, an IP address with the identity of a computer user.
Disabling and enabling cookies
If you would like to contact the SoA, please email us or call us on 020 3880 2230.